Dyson have a saying, ‘where we demo, we win’.

So to help them win big in the beauty space, we took them on a styling tour of the UK. With a luxury retail-salon hybrid experience that invited influencers, plus existing and future Dyson customers, to book styling appointments and attend exclusive masterclass events, we put Dyson tech into hands (and locks) all over the country, to demo the impact and magic of Dyson beauty and sound technology, IRL.

(Experiential creative delivery and on-site content capture and production oversight).