We knew Summer ‘24 was going to be dominated by one thing… But sport isn’t quite everyone’s flavour.

So, as gold-medal winners of escapism, Haagen-Dazs set out to create a space for sports-not-quite-fans to zone out in during the biggest events of summer; the Haagen-Dazs Flavour Club.

An experiential tour, complete with full team kit roll-out, influencer campaign & social competition, HDFC was the perfect team to back for those more interested in celebrating scoops, than scores!