preventing farm deaths…

Isn’t simple.

Agriculture makes up only 3% of Victoria's industry but 30% of workplace fatalities.

Australian farmers tend to feel bulletproof. Born and raised in their work, they have their own, multi-generational approach to getting the job done. And Government safety advice isn’t the most welcome.

To challenge and change a culture, we asked farmers to consider the consequences if the worst happened, on their own farm.